secret store now open







Secret Store
Mashmarket showroom
Open: 4-6.4
fri 12-20, sat&sun 14-18
Jääkärinkatu 11 (PORTTIKÄYTÄVÄ)
+358 449 227 839







Secret Store
Mashmarket showroom
Open: 4-6.4
fri 12-20, sat&sun 14-18
Jääkärinkatu 11 (PORTTIKÄYTÄVÄ)
+358 449 227 839


come by!


come by!

Yoyoyo, in case you didnt notice yet those fancy buttons in the bottom of the store page, please check out our myspace and facebook group. And we kindly ask you to be our virtual friend and btw feel free to drop us a line anytime if you have any questions whatever.
If you didn’t catch the irony behind the graphic let me break it down for you. One of the very first shirts we sold was a ripoff from the original beatles shirt design with NWA member names by UARM from New York. There’s a healthy bunch of ripoffs in the streetwear game done from the shirt.. there’s nothing wrong doing ripoffs from original designs if they’re flipped creativitely like this. It’s like sampling in hiphop and putting old in to good use but when shit gets wrong is when you bite other people off and think its creative. All those boring skull prints everywhere, sneakers, bunch of phony 10deep(knuckle logo) and monkey(ssur,bape,xlarge etc) ripoffs all over… get over it ok?

As you probably noticed new sixpack tshirts are in and you should buy them a) for your streetcred b) girls like them (actually boys too if you’re a girl) c) they are ludicrous fresh and super quality.
Grotesk is among the talented cast of graphic designers who work for Sixpack. Mr. Newton made an interview of the infamous graphic designer in his site. read it here. Grotesk(among others) also keeps an excellent blog in 12oz prophets

Egs and Jani Tolin are two artists who became friends 20 years ago in Helsinki’s graffiti scene. Since then Egs has become internationally known figure in world of graffiti with his controversial style. He has also worked successfully in design and art direction for 10 years. Jani Tolin has worked with his Alfons Helsinki Studio for over 10 years in graphic design, art direction, interior design and video direction while exhinbiting his art in scandinavian and baltic countries.
If you’re in London please give them a visit.

MHI is a high end streetwear range from London based brand Maharishi. Each season the brand collaborates with the world’s finest designers, artists, musicians and labels to produce some of the finest and most innovative streetwear available. Each seasons collection is themed, to give a distinct design direction.
MHI spring/summer 2008 explores the theme “No Future”, taking inspiration from dystopian pop culture classics such as Metropolis, 1984 and Soylent Green, and focuses our attention on the startling similarities between these fictional societies and our 21st century world. The collection features some strong imagery coupled with MHI’s customary attention to detail.
Spring summer first pieces now available in store.





More Rockwell shirts and crews soon in store.

“Maybe lies are the new way to hustle, it works in politics, fuck it….right?….right??? Wrong.”
There’s a recently made interview of Andrew Lee (Invisible:man) for you all to read at Black Lodges, an awesome site held by Steven Vogel, the author of “Streetwear The Book”. Previous features on BL include Henry Rollins, Gorilla Biscuits, 13th Witness and Gavin Watson et al, all well worth the read.
Some I:m tees still left on sale to grap at our store.